Displaying posts categorized under

Facebook Privacy

Why you shouldn’t overlook the law when branding

A lack of attention to the legal side of branding has been the cause of unnecessary setbacks for too many businesses. There are a large number of trademark infringement lawsuits and the high-profile ones which get into the news are just the tip of the iceberg.  One which was reported recently concerned Lord Alan Sugar’s [...]

Facebook-owned Instagram can sell your photos

Your photos could be sold and displayed for commercial purposes, if sweeping changes to photo-sharing site Instagram’s terms and conditions go ahead. The hugely popular photo app, which was acquired by Facebook earlier this year, has announced some major changes to its terms of use and privacy policy which come into effect on January 16. [...]

Instagram says it won’t sell your pics; will amend terms

Facebook-owned photo sharing app Instagram is easing fears that it will sell people’s photos on to other corporations. Yesterday the company revised its terms of use and privacy policy, leading to assumptions that people’s photos could be sold on to other companies and later used in their advertising material, with no compensation to the original [...]

Facebook’s new Privacy Settings: what’s changed

Facebook has redesigned its site yet again; this time bringing privacy settings “up front” to try and make them easier to find.It will still take a lot of getting used to as there are simply so many settings to contend with, so we’ll be doing a series of tutorials over the next few days and [...]

Copyright Protection: How to Manage Copyright in an Unregulated Space

‘I have endeavoured in this Ghostly little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their houses pleasantly, and no one wish to lay it.’ – Charles Dickens Dickens’ ‘A Christmas Carol’ [...]

Get rid of your Facebook search history (maybe)

Whenever you view someone’s page on Facebook, there’s a record of that visit. So, if you’re in to viewing your ex’s page over and over, Facebook knows this. (Your ex will not, no matter how many of the fake “Do you know who’s viewing your profile?” apps he or she installs.) The same goes for [...]

Branding For Success

I presented this presentation at Triumphant Event’s one day ‘Make it BIG in 2013′ event on November 24. For those who missed it, here is a transcript of my speech along with the accompanying slides. To thrive in a crowded market, a business has to be clear about its niche, positioning, brand values – its [...]

Trade mark registration and brand extension in China

China is now the second largest economy on the planet, and has become a key market for businesses worldwide. So, securing ownership of your brand in China should be an important part of your plans.  While the Chinese system of trade mark registration shares many common elements with the European regime there are subtle differences that can [...]

The return of Facebook Privacy Watch!

It’s been more than two years since I updated the blog – and obviously, a lot has happened in terms of Facebook privacy: new terms and conditions, a surge in mobile usage, Facebook’s acquisition of the photo sharing service Instagram, the new(ish) Timeline feature, different privacy settings, more integration with apps like Spotify, more granular [...]

What should your social media strategy be for multiple brands?

It is well known that social media can be an important and powerful marketing platform for businesses of all sizes, but what do you do if you have multiple brands, such as different products and services? As a small business do you create an identity on all the major platforms for each separate brand? What [...]